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Functional items such as towels and blankets offer a wide range of opportunities for brand building. Usually identified with personal-care products, they have become efficient tools in boosting customer service for the hospitality, travel, and leisure industries.

Hotels, bed-and-breakfasts, and resorts wanting to take customer service a notch up can do so by making sure they replenish every room with plush towels and comfortable blankets showcasing corporate logos. Similarly, cruise ships can ensure comfort over high seas by leaving cabins with ultra-soft towels and blankets.

Small gestures such as these arent lost on guests, many of whom are nitpicky about enjoying the comforts of home wherever they go.Patrons will be sufficiently impressed that theyll ask you where you get your towels and blankets, so it always helps to stock the gift shop with these. Earn extra points by offering an embroidery service so your guests can have these towels and blankets imprinted with their initials.

Pampering is the sole reason people pay a visit to salons and spas, and these companies can spoil their customers even more, starting with the softest towels. Adding corporate logos to hand and bath towels and even robes not only helps in building good rapport but also shows clients that you take customer service seriously.

Towels are also perfect handouts for travel agencies and airlines wanting to promote an island resort or a destination. These custom advertisers can be offered as rewards to customers who book and pay for their travel packages. In the same way, airlines wanting to emphasize that they go the extra mile to offer comfort might want to welcome transcontinental passengers with a rejuvenating kit that includes a towel, eye mask, and soap. Gifts like these are sure to interest travelers who dont mind a little pampering a thousand feet above ground.